THE IDA’S IDEA CUSTOMER IS A FASHION BUYER WHO IS BOTH “FASHION CONSCIOUS” AND “FASHION WISE”. HER TASTES RANGE FROM ECLECTIC TO TRADITIONAL, AND HER WARDROBE, A “PRIVATE COLLECTION”, IS A VERITABLE RIGHT OF PASSAGE IN ALL OF HER DIVERSE CULTURES. SHE IS ALWAYS LOOKING FOR SOMETHING TO DO AND FINDS IT. HER ACTIVITIES INCLUDE FAMILY, CHURCH, BUSINESS AND CIVIC GROUPS, WOMEN'S ORGANIZATIONS, AND OF COURSE SHOPPING.
BECAUSE HER VISIBILITY AND HER LEVEL OF RESPONSIBILITY ARE HIGH IN BOTH HER PROFESSIONAL AND PERSONAL LIFE, LOOKING GOOD AND FEELING GOOD ARE AS IMPORTANT TO HER AS “DOING” GOOD. SHE IS “BRAND LOYAL” BEYOND COMPARE, SHE WORKS HARD FOR HER MONEY, AND SHE SPENDS A GREATER PORTION OF HER DISCRETIONARY INCOME ON FASHION THAN ANY OTHER FASHION BUYER. WITHOUT A DOUBT, THE IDA’S IDEA FASHION BUYER IS THE FASHION INDUSTRY’S “BEST REPEAT CUSTOMER.”
IDA LEWIS-POLITE PRESIDENT, IDA’S IDEA
Our Selection of Women's Designer Clothing Includes:
Courtney Washington, Cynthia Ashby, Babette, J Song, Hanna, Cordelia, and Comfy
Call or contact us by phone to inquire into our clothing selection!
Professional Memberships: Better Business Bureau • DC Chamber of Commerce
